Heinz: 57 Varieties, New Way to Enjoy

I love Heinz Ketchup! And now, after 42 years of those individual, hard-to-open packets, they have designed a new, dual purpose way of enjoying the delicious condiment.

Yesterday, Heinz announced this ketchup innovation in response to consumer demand: Heinz Dip & Squeeze™, with a breakthrough dual-function ketchup package for the foodservice industry, that promises to make eating on-the-go more fun and convenient

A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods. Can you just image how easy it's going to be to dip your french fries - you'll be able to easily eat them in the car with no drips or spills? (Maybe with this innovation I will let people eat in my car - probably not.)

And, for all of us ketchup lovers who were forced to look like pigs grabbing 10+ packets at the condiment stand, the new package holds three times as much Heinz Ketchup.

Why did it take four decades to change the way we eat ketchup?

Yay, Heinz!