The Y Rebrands

For the first time in 43 years, the YMCA unveiled a "refreshed" brand.

It will call itself by the name that most people already use: the Y.

The national resource office, YMCA of the USA, has already begun the transition to the new brand. Ys across the country will transition fully within five years.

"By making it clear that the Y strengthens the foundations of community through youth development, healthy living and social responsibility, we shed light on the mission of the YMCA: To put Christian principles into practice through programs that build healthy spirit, mind and body for all.

"The Y’s former logo had been in place since 1967 and was the organization’s sixth since its inception. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the communities it serves. The new logo’s bold, active and welcoming shape symbolizes the Y’s commitment to personal and social progress."

I'm afraid to mock this too much, but... I have been a member of "the Y" since I was born. I have watched our local branches grow, expand, and flourish. And now as I go, I notice a lot of Silver Sneaker members. Maybe it's just my branch - but "Young Men" do not flock to my YMCA.

Do I really think this rebrand will help attract young people? No.
Is the Y caving in to what everyone already refers to it as? Yes.
Did the Y single-handily make the Village People irrelevant? Probably.

What are your thoughts on the rebrand?