Monday, October 25, 2010

Reviews at Kohl's

Let me just say: It's about time!

Kohl's finally added the ability to rate and review its products.

As a frequent online shopper, I often use reviews to help determine if the size runs smaller or larger; what the quality is; how long the products lasts; etc.

And while it never fails that there are polar opposite reviews, I still find customer's thoughts on the various products helpful.

Since Kohl's is just starting this feature (why they waited this long to have reviews is beyond me), they are recruiting everyone for reviews.

They sent out an email Thursday to their entire email subscription list and they even have guidelines and how-tos for reviewing:

Tips for writing a review
• Use the product before reviewing it.
• Focus on product features and be specific.
• Provide specific details about why you liked or disliked a product.

So what do you think of reviews - do you find them helpful? How often do you write them? Do you only write them if you are extremely happy or extremely disappointed?

1 comments:

*Stace* said...

Love love LOVE reviews!! I only buy clothes online if there are reviews. Old Navy is awesome for review feedback! Also, Amazon.com for everything! I try to leave feedback as much as I can because it really is so helpful!