At $3 million for a 30 second spot, Super Bowl commercials need to make splash. And some are using social media (and regular media) to create a buzz even before the big game on Sunday.
For example, Volkswagon's "The Force" produced by Deustch (Los Angelas) previewed its ad on mainstream news Friday. So while cute, the "LOL" moment was lost on me Sunday, since I already saw it. Is previewing effective? I'm not sure.
My favorite commercial was Bridgestone's "Carma" created by Richards Group (Dallas). This year the cute and fuzzy animals were very scarce. So I had to settle for a rodent with an overbite to get my cute and cuddlies.
As a sucker for word puns, I also enjoyed Carmax's "Kid in a Candy Store"
by Amalgamated (New York). However, CarMax posted this ad to YouTube, two days before the game.
And I have to say, Chrysler's "Born of Fire" by Wieden & Kennedy/Universal McCann really helped show pride in American-made cars and highlighted a comeback story for Detroit (even though I'm not a fan of Eminem). This 2-minute ad set the company back some Benjamins. Was it worth it?
Doritos again invited "amateur" submissions for its ads. My LOL-moment happened from Doritos's "House Sitting" by Goodby Silverstein & Partners. Who doesn't like it when people are brought back from the dead?
The NFL always does a nice job promoting the league. It didn't disappoint with "American Family" by Grey Group (plus it gave some love to my fav - Seinfeld).
My second favorite ad was Fox's commercial for its hit television show (and a personal fav show of mine) House M.D.
So for me, it was between Dr. Gregory House and a beaver.
What about you? What was your favorite?
How do you think the commercials were this year? Can you believe no beer commercials stood out to me? Where were the Clydesdales and dalmatians?
2 comments:
i really liked your two fav's as well, plus the volkswagon-force one. that one was hilarious. josh and i watched it several times online!
Hi *kc - you won the giveaway over on my blog! Congrats!
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